BRAND EXPANSION
- Marketing Strategy and Planning – Identify target markets, analyze and identify a plan, strategy and messages, set objectives and budgets, collaborate on tasks to execute plan.
- Identify Enhancement & Differentiation – Develop identity and branding strategies through analysis of opportunities, strengths and history. Build firm identity based on market differentiation and client needs.
- Client Development – Develop and research target lists, communication strategies, and tracking systems for new business development, cross selling, and referrals.
- Web Site Development and Internet Marketing – Design and direct navigation, layout and/or content for firm our web site. Identify and execute opportunities to use e-mail, advertising andother electronic marketing tools.
- Newsletter and Direct Mail – Develop plan for production and delivery of print and electronic messages to target audiences. Provide services as needed: research, copywriting, photography, design, mailing or electronic delivery, list management.
- Public Relations – Develop PR strategies and plans. Write and place news releases, articles, case studies, interviews and coverage of events. Identify speaking opportunities and manage appearances.
- Events – Events Plan and implement events to achieve firm objectives for client or internal relations, business development, public relations. Produce presentations and leave-behind promotional materials. Identify strategies for follow-up analysis and business development.
- Print Materials – Develop, budget and produce printed materials for marketing efforts, including brochures, media kits, reprints, and white papers.
- Customer Service – We always bring solutions to our customers offering them best, feedback through high quality of service.
BRANDS
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Early of 2011 we were responsible for opening the market for Chilli Beans eye wear in the African Continent.
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In August 2010 Lex Trading Company expanded Kate Spade New York brand to Brazil.
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